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you need to

build PR success

  • Online course to teach you the skills you need  

  • One-to-one coaching to grow your skills, confidence and ability 

  • And the (un)official rule book of the industry – 20 Rules of PR, AKA How to get it right and not f**k it up


“I think all agency teams should read this manual as an essential no nonsense reminder on doing media relations properly.  Sam has a mountain of experience working for global consumer brands and agencies alike so she knows what she’s talking about… she delivers these gold nuggets of wisdom about working in the industry from her usual upfront perspective and with impeccable comedic timing – enjoy!”

Lydia Hoye

Managing Partner, 

Kazoo PR

“Sam is one of a kind. She knows her stuff and says it like it is and with charm and humour. She is a great teacher and with the book, the course and coaching, Sam has packaged up her experience to benefit those entering the field, and those with more experience who want to work smarter. We love working with Sam and having her nurture our teams because she understands how the media works and how to build long-term relationships.”

Gabrielle Shaw  
Founder, Gabrielle Shaw Communications

Sam is my go-to PR. When I need help navigating a communications opportunity

or a problem, I call Sam. 

I call her because she helps my team get things done. Sam explains things using language anyone can understand, instills structure where it’s required, is mindful of the errors young professionals tend to make and, crucially, inspires colleagues with the art of the possible. 

Nick Connolly

Manager Director,

End Youth Homelessness


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Meet the Mastercoach

PR. Coach. Author. 

Hi, I’m Sam Brown and I’m the PR Mastercoach.


I’ve been in the PR business for over two decades. I’ve worked agency side, in-house, and as a consultant. And I’ve done it all over the world, from the glamour of fashion week, to muddy fields of music festivals; from global causes to grass root communities. I create and run campaigns that have real impact.


And I’m going to show you how you can do it, too.


Whether you’re an in-house marketer who wants to get a good grip on PR, or you’re a business and want to learn how to do your own PR properly, I’ve got you!


Through the PR Mastercoach, I share my experience and teach you the skills you need to get real results. From how to understand your audience through to securing coverage, I’ll coach you step-by-step to success.


I’m not here to do your PR.

I’m here to skill you up to do it yourself.

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AKA How To Get It Right 

and Not F#ck It Up  

The ultimate PR handbook. It’s an advice-column-come-tipsheet-come-rule book, including rock solid advice from the media themselves.  

Whether you’re making your way in the industry or doing your own PR, these rules will help you get it right and not f*ck it up.

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Start Your

PR Journey

PR Mastercoach


For those that want to create and run campaigns from scratch, the online course is here to take you through step… by… step… 

This isn’t just me speaking into a camera for 20 minutes. It’s 5 modules that take you deep into the theory and practicalities of PR, complete with templates and worksheets to download, so you can build your own PR from scratch.

You’ll learn: 

  • How to identify and understand your target audience

  • How to build and craft your story

  • How to break down the media and understand how they work 

  • How to create your assets and content 

  • And how to pitch to media for maximum success 

Find out more


PR Mastercoach Sessions

Follow on coaching for course students, plus one-to-one and team coaching sessions, for both individuals and whole agencies.


Think of it as senior PR support on tap, with regular sessions for ongoing confidence and skill building.

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Let’s Engage

  Phone: 0780 303 2293       


  • Instagram
  • LinkedIn


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